Incentivizing For Humans

This little video clip I stumbled across on Reddit brilliantly displays some elements of successful association management.

An elegant and fun solution to get people to use stairs instead of escalators from r/Damnthatsinteresting

They wanted more people to take the stairs. They did not install a sign with statistics on the positive health benefits of taking more steps each day.

They made it fun.

They also did not mount an information campaign with volunteers and leaflets at the top and bottom of the stairs to educate as many people as possible before they chose the stairs or escalator.

They just made it fun.

And separately, they counted a 66% increase in the number of people taking the stairs as a success.

Because when you are incentivizing for humans, even with your most fun plan, you will never get 100%. So pick a realistic goal, and go have fun with it!